MORE THAN DATA
WHEN NORMALITY IS UNCERTAINTY, OUR RESEARCH REVEALS THE INSIGHTS THAT DRIVE US
MORE THAN DATA
WHEN NORMALITY IS UNCERTAINTY, OUR RESEARCH REVEALS THE INSIGHTS THAT DRIVE US
What do we do?
Audience research
Media analysis
We gather information about your audience to better understand who they are and what matters to them
We study how a brand's messages are reflected in different media to maximise impact.
Social change
Policy studies
We analyse the major changes and trends that are taking place in societies and how they affect us
Pre- and post-poll election surveys to investigate citizens' voting behaviour
Consumption habits
Attitudinal-brand studies
Analysis of the preferences and predispositions that buyers have when purchasing a product
Get your values and beliefs reflected in your behaviours and attitudes
Latest news on current affairs
First poll published after the announcement of elections in Andalusia by IMOP Insights for the Electoral Observatory of El Confidencial.
The Electoral Observatory of El Confidencial is a representative electoral tracking of the Spanish population that offers data on voting …
Isabel Peleteiro on TVG’s Bos Dias programme commenting on the results of El Confidencial’s electoral observatory presented today, with interesting …
One in three Spaniards remembers a Formula 1 sponsorship brand at the start of the season. The brands with the …
Sponsorship comes in many different forms, and while some have a greater media impact than others, this does not mean …
6% of the population remembers a handball sponsorship, with Correos, JOMA and Iberdrola as the brands with most visibility thanks …
Saying Madrid and tennis is the same as saying Mutua Madrid Open, here you can see the sponsorship awareness data …
21% of internet users already subscribe to a podcast, although live radio and its digitised content is still the main …
The new tobacco law on which the Ministry of Health is working will a priori lead to more restrictions for …
OUR DNA
Buscamos el insight en los procesos de motivación que no siguen un curso lineal, nos adaptamos a los entornos VUCA
Perspectiva del cambio a producir, análisis para una acción que marque la diferencia.
Cada investigación requiere su equipo, diversidad con implicación de los cuadros senior.
Nada tiene sentido si no es interpretado desde una perspectiva de análisis, y nada tiene valor si no es narrado y puesto en forma.
De confianza con el cliente, de complicidad con el consumidor y de responsabilidad con la sociedad.
para las empresas de investigacion de mercados
por empresas de investigacion de mercados
hasta las empresas de investigacion de mercados
Imop INSIGHTS in figures
De la idea a la acción, avanzamos en los caminos de la investigación
Customer satisfaction
Surveys conducted per year
Qualitative studies in 2021
Our clients
