Quality policies
IMOP Insights is dedicated to social and market research, covering different methodologies and analysis techniques. Our Quality Policy is based on the following work philosophy:
- Comprehensive service : coverage of the processes and allocation of the necessary resources in each case.
- Personalised service : adaptation to the specific needs of each client.
- Transparency : the client has online access in real time to the information collection and processing processes.
For each annex, a descriptive text of the services provided, including any relevant technical specifications, is incorporated :
Annex to UNE-ISO 20252 | Including | Remarks |
Annex A – Sampling including access panels | Yes | Both probability and quota sampling for CAPI, CATI and CAWI. IMOP Insights has its own access panel. |
Annx B – Fieldwork | Yes | Telephone, online and face-to-face surveys; focus groups, face-to-face and online; in-depth interviews, face-to-face, telephone and online. |
Annex C – Physical observation | No | |
Annex D – Digital observation | No | |
Annex E – Self-administered | Yes | Online surveys. |
Annex F – Data management and processing | Yes | Coding, data editing, statistical exploitation, weightings and analysis. |