One in three Spaniards remembers a Formula 1 sponsorship brand at the start of the season. The brands with the highest sponsorship awareness are Red Bull, Ferrari, Santander, Mercedes Benz and Renault. The “Big Circus” is one of the traditional showcases for brands and as we can see from the Sponsorship Top of Mind, the […]
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Sponsorship comes in many different forms, and while some have a greater media impact than others, this does not mean that they are more important, they simply target a much larger audience. Sports sponsorship focuses on environments with a huge audience, while cultural sponsorship focuses on environments with a much smaller audience. This is the dquantitative
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6% of the population remembers a handball sponsorship, with Correos, JOMA and Iberdrola as the brands with most visibility thanks to their sponsorships with the Royal Spanish Handball Federation. Sponsors of handball teams also obtain more visibility, mainly in their communities.
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Saying Madrid and tennis is the same as saying Mutua Madrid Open, here you can see the sponsorship awareness data of the Sponsorship Top of Mind. Indicators related to Rafa Nadal and the emerging figure of Carlos Alcaraz are also included.
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